Rich Casale is the District Conservationist for the USDA Natural Resources Conservation Service (NRCS) in Santa Cruz County. NRCS “Helps People Help the Land.” Services are provided free of charge in collaboration with the RCD of Santa Cruz County. Rich has been with NRCS since 1975. He has a BS degree in Natural Resources Management from Humboldt State University. He co-founded the international Certified Professional Erosion and Sediment Control (CPESC) program in 1981. He helped NRCS establish a National Volunteer Program in 1981, now called the “Earth Team.” Rich received the “Friend of Agriculture” Award from the County Farm Bureau in 2008. He is an artist and likes to jog, golf, travel, and wine taste. He also models and acts, having appeared in motion pictures, commercials, magazines, and on the runway. He and his wife own/operate a horse facility and travel agency on their ranch in Aptos.